discovery
Through personal experience, I encountered difficulties while opening a local bank account, obtaining a debit card, and activating online banking. This inspired the quest for a user-friendly solution that streamlines banking, minimizes paperwork, prioritizes exceptional customer service, and incorporates a robust locked savings feature.
QUESTIONS ASKED
Why did you see the need to digitize banking?
What is your current issue with the local banking system?
What other solution have you tried?
user story
User Persona: John, a young professional with limited time for traditional banking processes.
User Story: As John, I want a mobile banking app that simplifies the account opening process, minimizes paperwork, offers exceptional customer service, and provides secure locked savings options. This will allow me to manage my finances seamlessly, without the hassle of traditional banking constraints.
DESIGN decision
Simplified Account Opening:
Streamlined account creation with minimal documentation required.
Clear, step-by-step instructions guiding users through the process.
Easy access to application status updates.
Paperless Transactions:
Emphasis on digital transactions, reducing the need for physical paperwork.
e-Statements and digital receipts to replace paper documentation.
Exceptional Customer Support:
In-app chat support with real-time responses from customer service representatives.
Detailed FAQs and video tutorials for self-help.
Secure Locked Savings:
Implement robust savings options, including locked savings accounts.
Transparent interest rates and terms.
User-Friendly Interface:
Intuitive, user-centric design with a focus on ease of use.
Visual cues and tooltips for first-time users.
Queue Elimination:
Online appointment scheduling for in-person visits, reducing physical queues.
Integration of video conferencing for remote support.
Personalized User Journey:
Tailored onboarding experiences based on user feedback and preferences.
Continuous feedback mechanisms to improve the app based on user input.
By designing an app that addresses John's needs and concerns, we aim to create an inclusive and user-friendly mobile banking solution that transforms traditional banking into a more accessible, paperless, and convenient experience for all users.
