discovery
Qualitative Research
I interviewed 5 potential users over phone calls to understand the challenges they face with tracking their packages
How do you currently track and manage packages in your daily life?
What frustrates you the most about your current package tracking experience?
How important is visual confirmation of package delivery to you?
How do you currently customize your delivery preferences, if at all?
What features or improvements would make you switch to a new package tracking app?
user story
As a user, I want to effortlessly track multiple packages from different carriers in one unified interface,
So that I can easily keep tabs on all my deliveries without the hassle of visiting multiple tracking websites.
Acceptance Criteria:
I can add packages by scanning barcodes or entering tracking numbers manually.
The app provides real-time updates for all my packages in a single view.
I can customize notifications for each package based on my preferences.
DESIGN decision
By understanding user needs, preferences, and pain points, I identified key areas for improvement and innovation. My analysis of competitive brands showcased the diverse landscape of package tracking services and their unique strengths.
With these valuable insights, I was well-equipped to design and develop Packly, which prioritizes user-centricity, efficiency, visual clarity, and personalization.
