BBW - Customer Dashboard Redesign
Product Design · UX Strategy · Interface Design
Bath & Body Works customers rely on their account dashboard to track orders, manage rewards, and access account activity. However, the existing experience had grown fragmented over time, making it difficult for customers to quickly find important information.
This project focused on redesigning the dashboard to simplify how customers view their orders, rewards, and account activity in one clear interface.
Client
Bath & Body Works
Responsibility
Product Design, UX Design, UI Design
Project Category
UX Design, Product Design, Dashboard Design
Year
Customers often needed to navigate across multiple pages to complete simple tasks such as tracking orders, viewing rewards, or managing account details. Important information was scattered across the experience, increasing the time and effort required to complete common actions.
The challenge was to design a unified dashboard that clearly surfaces key information while reducing friction and improving overall usability.
The redesign followed a structured product design process focused on understanding user needs and simplifying the account experience.
Customer journeys were reviewed to identify common tasks such as order tracking, reward checks, and purchase history. These insights informed the information architecture of the dashboard.
Wireframes and interaction flows were created to test layout structures before moving into high-fidelity UI design. The final designs focused on clarity, hierarchy, and quick access to important account actions.
The redesigned dashboard brings together orders, rewards, and account activity into a single streamlined experience.
Customers can quickly view recent orders, track shipments, check reward balances, and take actions such as reordering previous purchases. The layout prioritizes the most common tasks while reducing the need to navigate through multiple pages.
The design also establishes a scalable framework for future account features while maintaining a clean and intuitive interface.
